Category Archives - Digital Technology

Digital is huge. There are posts generated from Federal Gov’t activities and the NBN, there are posts on local businesses doing things with digital technology, there are posts generated from what is happening O/S in the digital field.

It’s been a big year . . looking forward to 2018

This year has passed in record time and we will soon be into January.

2018 Refresh

At the top of the list, we are planning a refresh of BassendeanMeansBusiness web site.  Assisting us to do some of the ground work we recently had the good fortune to work with local university student – Sally Leavy.  Sally a third year at Notre Dame, Fremantle is completing a double degree in Commerce (Economics) and Politics (International Relations). She put in two weeks as an intern sifting through mountains of data from the ABR, distilling it down to integrate into the latest business directory and email database.  This data really helps in featuring the new operators, those starting out, those working from home and helps to build networks and bring the right people together.

2018 Localism 

Talking about bringing people together I recently met up with some members of the Bassendean Business Association over breakfast and I’m looking forward to supporting them in 2018.

A part of that support will hopefully be at the Festival of Local Business.  This event is just beginning to take shape and will happen in April.  It aims to put our community of businesses and entrepreneurs on the map in a very special way. The idea of the festival came out of the Digital Business Marketing Strategy (2018) which will be officially presented to the new Economic Development Committee when it first meets in the new year.  But you can get a sneak preview here.  The new Economic Development Committee is currently looking for members.  If you want to be part of it please nominate yourself here and make sure your hat is in the ring.

2018 Optimism

The economic and financial outlook for 2018 is positive overall.  A just published Quarterly Economic Commentary from Bankwest Curtin Economic Centre (BCEC) offers excellent objective insight into the expectations both social and commercial for 2018.  Great reading when you can separate yourself from your domestic duties this holiday.

Original & Free

And finally, as a start up business where your cash is tight and image is everything.  The biggest place where your customers find you and make a decision on whether to trust you or put their time in to check you out is of course your website.  That is the centre of your publicity.  A major element are the photos and images which are displayed.

Here is a link to 25 websites of original free stocks photos   These thousands of photos are free to download. They just ask you to acknowledge the photographer when you use the image (just like we have with the image above). The images are unique and different from the standard free stock photos.

Wishing you a safe and happy holiday.  Looking forward to 2018 and growing our local economy.

 

The State of Startups – insights and highlights

Here in Bassendean we’re supporting startups at every opportunity.  Recently we attended the State of Startups at City of Perth.  Our own Dave Kelly MLA as the Minister for ICT & Innovation; Science, opened the event and was followed by presentations from Techboard, StartupMuster, StartupAUS, and eGroup.

Minister Kelly began his presentation cleverly comparing the State Government’s first twelve months in office and startup life – “full of ideas but no money, the classic definition of a startup”. With a focus on initiatives that are likely to create West Australian jobs, the Minister provided further updates on the Government’s New Industries Fund.

You can read more about it here.

This was followed by presentations from the co-founders of Techboard and StartupMuster, the CEO of StartupAUS and Chairperson of StartupWA. Highlights from their panel discussion included:

  • Andrew Outhwaite reiterating the value of data collection, evaluation and mapping of ecosystem growth; and encouraging everyone to keep paying it forward – “whatever we can do to collaborate and increase the likelihood of startups and founders getting the support they need”.
  • Peter van Bruchem advocating for more visibility and sharing – not just raw data, but also startups’ stories “to encourage and enable others to achieve what they might not otherwise have been able to achieve”.
  • Monica Wulff’s challenge to the whole startup community to take our story mainstream, highlighting the globally-scaleable businesses we build, and how they are going to benefit Australia in the long-term – “change the narrative, tell your stories loudly and proudly”
  • Alex McCauley on the importance of connectedness – not just within spaces and local communities, but across states and the whole nation.

Read the full EVENT INSIGHTS AND HIGHLIGHTS blog here

Australians & their social media

The recent release of the Sensis Social Media Report 2016 is essential reading for all business operators. It reveals we love our social media more and more. For example time spent on Facebook has increased over 40% on last year and now exceeds 12.5 hours per week. That’s more than half a day per week.

In brief:

  • Facebook is King. 70% of the population has a social media profile and of these 95% have a profile on Facebook.
  • Respondents access Social Media about 32 times each week (roughly the same as previous year). However, the time spent when checking in has risen 40% on last year, rising from 17 mins per check in to 24 mins. That equals 12.5 hours per week.
  • And we check in at all times of the day.
    • 49% first thing we do when we open our eyes in the morning
    • 18% when commuting
    • 22% during work
    • 33% breaks
    • 36% lunch time
    • 63% after work
    • 35% last thing before going to bed
  • 48% of small and medium enterprises (SME’s) are on social media (+17% on last year) and 79% of large business (+23% on last year)
  • Smartphone ownership up +6% on last year reaching 76% penetration. On average the population have three internet enabled devices.
  • An important takeaway is the population are paying more importance to reviews. They are reading them and making them much more easily. This is Tripadvisor, Yelp , Zomato and many others.  This is the “word of mouth” which has always been customers most trusted information. This underlines the need for businesses to get on the front foot and avoid negative reviews if you can.   We have published a lot on the topic of social media over the years and we put up a great post on this very topic a couple of years ago. If you want some quick tips on handling bad reviews it is still available here – “How to deal with negative comments on social media
  • It is more a question of how rather than if business and markets should use social media to connect and engage with consumers meaningfully
    and effectively. From this report you can get an insight into When to post, Who to post to, What to post, Where to post.
  • The full report can be down loaded here.

NBN is here . . . . .switch on

In parts of Eden Hill anyway! And before you know it, all of Bassendean, Ashfield and the rest of Eden Hill will be hooked up! Including those areas outside of the Council area, like Beechboro, Morley and Kiara, a total of 11,100 households were connected last week.

nbn will undertake a comprehensive communication campaign in areas scheduled to make the switch to the nbn network. This includes local advertising, community information sessions, direct mail and door-to-door service calls to those within the area. You can also find out whether you are eligible to connect by using the Check Your Address function at www.nbnco.com.au/switch.

But when the NBN announces an area is ready, it does not mean you get the connection automatically.

So, what to do? Homes and businesses should take the following steps:

  1. Contact your preferred phone or internet service provider to discuss your phone and internet requirements.  That’s Telstra, Optus, iinet, TPG and more.
  2. Choose a plan that suits your needs.  These organisations have packages figured out to suit all needs.  There will be a scale in the cost of connecting you up according to the capacity you want.
  3. Order your service over the nbn network as soon as possible.

Please note:

  • If you have a medical alarm or alert (or a family member, carer or friend) you are encouraged to register your details with nbn’s Medical Alarm Register by calling 1800 227 300 or complete the online form at nbnco.com.au/medicalregister.
  • If you have an EFTPOS terminal, fax or alarm system, call the provider of that service (for example your bank) to ask what internet or landline phone services over the NBN will support the device.
  • If your building has an emergency lift phone and/or a fire indicator panel you are encouraged to register your details with nbn so these services can be identified by calling 1800 687 626.
  • There is a Switch-off date as well.  The switch off is approximately 18 months from the switch on date.
  • If you do not place an order for services over the nbn network with your preferred phone or internet service provider before the switch off date for your premises, you will lose access to affected existing internet and landline services.
  • Areas within suburbs will have different switch off dates depending on when the nbn network becomes available to their premises.

Reshaping our World – Technology in industry

Technology is now in everything we touch. It is switching, fixing, simplifying, adjusting, speeding up the world (and industry) as we know it – with robotics and 3D printing, remote control and smart everything, energy storage and artificial intelligence.

This is transformative stuff and we are living in the fourth industrial revolution.

On Tuesday 30th May, the Chamber of Commerce and Industry (WA) is hosting a light breakfast with a presentation by their Chief Economist Rick Newnham.

In this presentation, he will discuss the convergence of the physical and digital worlds and explore the eight essential technologies that will affect WA business and the economy in the future.

Venue – CCI Function Centre, Hay St.

Cost – $45/$55 (Mem/Non Mem)

More Info and Register – Click here 

nbn – what business needs to know

You are invited to hear from nbn General Manager Business Segment Luke Robertson about the nbn™ network rollout,

  • What opportunities and benefits the nbn™ will provide to business and what business needs to know before making the switch.

There will also be an opportunity for Q&A and networking.

  • Venue The RISE, 28 Eighth Avenue, Maylands
  • Date Wednesday 19 April 2017
  • Time 12pm – 1.30pm
  • RSVP JaneMcNamara-at-nbnco-dot-com-dot-au
  • Closing Weds 12 April 2017

Places are limited and RSVPs are essential

NBN underway

So what jobs will the future bring?On the 20th December the Town of Bassendean received a construction and activity notice to advise that the telecommunications network infrastructure forming part of the National Broadband (NBN) will commence 30th December 2016.

This will be first apparent in the Eden Hill area and I’ve had a call already this morning (9 Jan) confirming that indeed the crew are on site and getting the job done!!!

NBN have outlined the following anticipated impact to the verge adjacent to residential properties caused by the works and the proposed remediation works that will be undertaken:

ANTICIPATED EFFECT:

  • Limited disturbance to ground surfaces such as footpaths, grass road verge and sandy soils.
  • Slight disruption to pedestrian and vehicular traffic flows due to small crews working to install the telecommunications infrastructure.
  • Minor noise and dust generation.
  • Short term restriction to property access.

PROPOSED REMEDIATION:

  • Construction to be confined to footways and established telecommunication alignments.
  • Contractors will follow all applicable industry standards in the installation of its facilities.
  • Care and appropriate precautions taken at all times to ensure public safety.
  • Reinstatement of all road surfaces and pathways to a condition that is similar to its condition before the activity began.

NBN Update

NBN Aug 16

Ken Cardy, A/Director Asset Services and Andreea-Mihaela Balica, Engineering Technician on the streets of Eden Hill with the first Node Pack checking potential locations for NBN Nodes

Many residents and business owners have recently asked how the roll out is going.

The short answer is, the roll out is on schedule and will commence in the last quarter of this year and should be complete by the middle of next year.

NBN met with the Town on Wednesday 17 August and the Town received the first of the Node Packs.  The Node Packs show the preferred locations across the Town for the distribution cabinets (or nodes) and the engineers of the Town take these packs and make sure no other services or proposed plans will affect them.  Once this is complete, residences near the cabinets are contacted to let them know there may be NBN infrastructure going up near them.

And then, in and around October you will begin to see the work teams turning up with massive rolls of yellow cable and feeding it into the conduits under the streets of Eden Hill, Ashfield and Bassendean.

It’s not premature to start getting excited!  I’m sure many of you will have lots of questions. Feel free to post them here and share with all local businesses and residents. Or take a look at the NBN site here which is full of FAQ’s and can answer most questions.

Previous posts about the NBN can be found here

 

NBN Field Crew hit Bassendean

NBN Node

The NBN is finally being being rolled out in Bassendean. If you are really observant you may notice a witches hat in the road verges like this one spotted on West Road  last week.

These will be the future location of the nodes for the optic fibre.  They will become cabinets from which the surrounding properties will be connected to the NBN. Each cabinet can connect up to 200 properties so we will have dozens of these dotted all over town.

If you would like to know more about the NBN you can follow the links HERE to all our previous updates on BMB or contact us directly by leaving your comments below.

nbn excitement

nbn 101There is growing excitement here about the arrival of the nbn.

The new Community Affairs Manager, Rachel McIntyre has been active in communicating with all the local governments who will be connected to the optic fibre in the next three years in their recently published three year plan.

Bassendean of course is in line to receive it in 2016, or at least the installation will commence next year.

We are now receiving their quarterly newsletter which maintains this sense of anticipation and excitement.

If you are interested in receiving regular updates you can subscribe to nbn directly here.