Category Archives - Marketing and Good Business Ideas

Perhaps the most important category and always the most interesting. This category offers a substantial range of posts which are identifed in national and international magazines and web blogs.

Australians & their social media

The recent release of the Sensis Social Media Report 2016 is essential reading for all business operators. It reveals we love our social media more and more. For example time spent on Facebook has increased over 40% on last year and now exceeds 12.5 hours per week. That’s more than half a day per week.

In brief:

  • Facebook is King. 70% of the population has a social media profile and of these 95% have a profile on Facebook.
  • Respondents access Social Media about 32 times each week (roughly the same as previous year). However, the time spent when checking in has risen 40% on last year, rising from 17 mins per check in to 24 mins. That equals 12.5 hours per week.
  • And we check in at all times of the day.
    • 49% first thing we do when we open our eyes in the morning
    • 18% when commuting
    • 22% during work
    • 33% breaks
    • 36% lunch time
    • 63% after work
    • 35% last thing before going to bed
  • 48% of small and medium enterprises (SME’s) are on social media (+17% on last year) and 79% of large business (+23% on last year)
  • Smartphone ownership up +6% on last year reaching 76% penetration. On average the population have three internet enabled devices.
  • An important takeaway is the population are paying more importance to reviews. They are reading them and making them much more easily. This is Tripadvisor, Yelp , Zomato and many others.  This is the “word of mouth” which has always been customers most trusted information. This underlines the need for businesses to get on the front foot and avoid negative reviews if you can.   We have published a lot on the topic of social media over the years and we put up a great post on this very topic a couple of years ago. If you want some quick tips on handling bad reviews it is still available here – “How to deal with negative comments on social media
  • It is more a question of how rather than if business and markets should use social media to connect and engage with consumers meaningfully
    and effectively. From this report you can get an insight into When to post, Who to post to, What to post, Where to post.
  • The full report can be down loaded here.

Keep Australia Beautiful Week – 21-27 August

Along with reducing the number of coffee cups going to landfill the Town is keen for local businesses to get behind the Keep Australia Beautiful Campaign.

We’ll soon see the army of volunteers with their orange bags along road verges but there are many other ways you can help and get involved:

  • Promote the week to your networks.
  • Download the posters and promote it in your businesses and to your customers
  • Look at the simple things in your daily lives to reduce your impact on the environment

It’s up to all of us, community organisations, schools, sporting clubs and the local governments.

Go to the website to find out more and take a look at their promotional tools to help spread the message.

O2 Cafe & Need for Feed are Responsible Cafes!

IF you want to save on your morning coffee and make a difference to the environment, then you might like to consider a push by Responsible Cafes.

The volunteer movement encourages venues to offer customers discounts on warm beverages if they bring a re-usable cup. O2 Cafe (Old Perth Rd) and Need for Feed (corner of Colstoun Rd and Guildford Rd) have been quick out of the starting blokes and signed up to offer discounts and help the environment.

Michele Glass, manager of O2 Cafe, Old Perth Road signed up a few months ago and has noticed a steady number of customers who bring their own reusable cups and save 50 cents every time. “We think it’s a great initiative. We’re always trying to minimise waste,” she said.

“We’re still going through too many single-use cups per week and we really want to get that number down” she added.

The Town is a fully paid up member of this movement and strongly encourages all the other cafes and outlets around the town to get on board. With Australians estimated to use one billion takeaway coffee cups every year, through joining up to this initiative with coffee drinkers, cafe owners and our residents we are keen to “change the game on single-use waste by nurturing a culture of reuse”.

The Evolution of Advertising

The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot

This extensive slide show originally published in 2013, but updated a couple of months ago, illustrates where advertising has come from and how it’s been completely turned on it’s head.

It’s a lesson every business needs to learn: why traditional methods of advertising just aren’t going to cut it anymore and why.  But it also takes you to where the customers are and tells you how to reach them….

Here are a few facts from the slide show. . . . . .

1) Advertising has existed as far back as 3000 BC!

2) 63% of consumers need to hear company claims 3-5 times before they actually believe it.

3) You’re more likely to survive a plane crash than click a banner ad.

4) The first newspaper ad was in 1650 to offer a reward for 12 stolen horses.

5) Caller ID has been around to spot telemarketers since 1981.

6) In 1993, the entire internet had 5 million users — or 0.45% of Facebook’s current user base.

Social Media for Branding & PR

Set aside an hour and further your knowledge on social media for business.

A free webinar will be held 10.30am (WA time), 19 July by Entrepreneurs Programme (Federal Government Industry, Innovation & Science)

Social Media is a whole different beast when it comes to business. You need to reset your approach.  You need to be strict in developing and keeping it going and simultaneously loose a lot of the formal talk that business usually requires.

But the rewards are there for the taking.  While social media is an evolving and moving feast it has maintained it’s unique ability to invigorate established brands and bring spontaneity to what may otherwise be dull and distant.

This webinar is one of a series all on Social Media being planned over the next six to nine months. Check them out here and see which ones appeal to you.

New Business Database

The Town is going all out to update the database we have for businesses operating across the Town.  We are literally going out to all the “bricks and mortar” premises. We are visiting all the factories and all the shops in the main precincts of Eden Hill, Ashfield and Bassendean.

But for all you home based operators that’s not so easy.  For most of you there are no signs on the road to say where you are.

But we don’t want you to miss out so, the survey is available to you to fill out on-line – HERE.

WHY ARE WE DOING THE SURVEY?

As a minimum, the survey will update our database which was originally developed in 2010.  The directory on this web site came from then too and is now well out of date.

The survey asks your opinions and recommendations around running a business.  This helps us to evaluate how you are travelling and learn what are the big hurdles that you are challenged with. It could lead to pulling together a business group, or getting people with similar interests to get together, or we could use it to drive a shared working space somewhere in the Town and there are many more benefits which will emerge over the coming months and years.

(more…)

Understanding Designs webinar

Bassendean, Ashfield and Eden Hill boast many businesses operating in the design field. In June, IP Australia is holding an introductory workshop via webinar where they will be focusing on designs, and an awareness of how to protect your product with a registered design.

You will also learn the basics of IP and gain an understanding of the design application process.

TIME: At 11:00am AEST (9.00am Perth time) on Thursday 15 June 2017 where

More information and registration: Available here

Creating Brand Energy

How do you show up in your marketplace?

What is your Brand Personality – the unique attitude, tone and style of everything you do? And what value do you offer?

The sheer volume of publicity and marketing which we face everyday is staggering.  As a business owner, how do you connect with your customers? Everything you see today promotion, advertising, marketing, positioning, publicity revolves around your brand.

And there is a lot written about branding.

Come along to a unique morning with Cath Sutherland of Conscious Business. See how you can answer all of these questions through her unique process and how you can start applying these to your organisation.

For more information or to register online: http://www.facet.asn.au/events.aspx#

A half-day workshop hosted by FACET (Forum Advocating Cultural & Eco Tourism)* @ $110.00/$145 (Mem/Non Mem).

*Although hosted by FACET, the workshop is not restricted to tourism related businesses. This workshop is valuable to all types of business.

 

The “Art of the Deal” for social capitalists

Amy Carter-James, leading Social Entrepreneur

In the Trump world “the deal’ is an economic outcome – full stop – period. For Social Capitalists however there’s more. They generate profit to further social and environmental goals as well.

Social enterprises are businesses that invest in community. Rather than maximising private profit, they want to make the world – or at least their community – a better place.

In the present climate this might sound idealistic, yet it is estimated that Social enterprise activity constitutes 2- 3% of GDP,  that there are 20,000 social enterprises operating in Australia alone and this number has grown at a rate of 37% over the past 5 years. Other research (Nielsen) found that 50% of people are willing to pay more “to companies who give back”.

Gene Hardy, Cape to Cape Tours

Australian social entrepreneurs operate in all markets from the local to the international and in all sectors.

If this stimulates your interest check out this workshop by FACET happening on 5th April.  Featuring a broad range of international and local social entrepreneurs including globally recognised social entrepreneur Amy Carter-James and Gene Hardy of Cape to Cape Tours and many others.

The workshop is designed present experience and share knowledge to empower you to use it in your business.

Event Details

  • Giving Back: Tourism Social Entrepreneurship
  • 9.00am – 5.00pm, 5 April 2017
  • Matilda Bay on the River, Crawley
  • $260 pp.
  • Full details and registration here

Low Carbon Future Seminar

carbon-image-small

Minimising carbon production is not just good for the planet but also where future business opportunities can be found.

Come along to this two hour seminar with valuable speakers including Peter Newman, Curtin University on Auto Dependent Cities and Dermot Costello, Clean Energy Council presenting on Battery storage and
alternative energy initiatives.

  • DATE: Friday, 28 October 2016
  • TIME: 9.30am to 11.30am
  • LOCATION: EMRC, 226 Great Eastern Highway, Belmont 6104
  • RSVP: By Friday 21 October 2016
    • by email or phone 9424 2216
  • COST: Free

a good business decision Transport and Alternative Energy for a Low Carbon Future