Midland Line Shutdown

Expect a little bit of disruption next weekend folks. Because of the East Perth Station upgrade (as part of the how future crowds from the new stadium will be managed) the Midland Line has to close for the long weekend 22 – 25 Sept (incl).

This will impact those on the roads as well as those who normally take the train as the number of vehicles on the road will increase. It’s unfortunate in that it is the first week of the school hols and the opening of the Perth Royal Show.  Replacement buses will operate throughout the Shutdown and will be increased to cater for Royal Show passengers.

The Shutdown will take place from around 7pm on Thursday 21 September through to the last service on Monday 25 September (public holiday).

There is plenty of information on the Transperth website, including a Shutdown passenger brochure and accessible brochure, plus an information video and a Shutdown Facebook page which will be monitored and updated daily with tips for travelling during the Shutdown.

 

Australians & their social media

The recent release of the Sensis Social Media Report 2016 is essential reading for all business operators. It reveals we love our social media more and more. For example time spent on Facebook has increased over 40% on last year and now exceeds 12.5 hours per week. That’s more than half a day per week.

In brief:

  • Facebook is King. 70% of the population has a social media profile and of these 95% have a profile on Facebook.
  • Respondents access Social Media about 32 times each week (roughly the same as previous year). However, the time spent when checking in has risen 40% on last year, rising from 17 mins per check in to 24 mins. That equals 12.5 hours per week.
  • And we check in at all times of the day.
    • 49% first thing we do when we open our eyes in the morning
    • 18% when commuting
    • 22% during work
    • 33% breaks
    • 36% lunch time
    • 63% after work
    • 35% last thing before going to bed
  • 48% of small and medium enterprises (SME’s) are on social media (+17% on last year) and 79% of large business (+23% on last year)
  • Smartphone ownership up +6% on last year reaching 76% penetration. On average the population have three internet enabled devices.
  • An important takeaway is the population are paying more importance to reviews. They are reading them and making them much more easily. This is Tripadvisor, Yelp , Zomato and many others.  This is the “word of mouth” which has always been customers most trusted information. This underlines the need for businesses to get on the front foot and avoid negative reviews if you can.   We have published a lot on the topic of social media over the years and we put up a great post on this very topic a couple of years ago. If you want some quick tips on handling bad reviews it is still available here – “How to deal with negative comments on social media
  • It is more a question of how rather than if business and markets should use social media to connect and engage with consumers meaningfully
    and effectively. From this report you can get an insight into When to post, Who to post to, What to post, Where to post.
  • The full report can be down loaded here.

Financial Management Course

Are you on track for the new financial year?

Keep on top of the latest changes in GST legislation and reporting requirements. Review your current software options and get a health check on your bookkeeping practices.

Hosted by Tracey Edwardes, Business Station, Gosnells.

DATE AND TIME: Thu. 21 September 2017, 10:00 am – 12:00 pm
LOCATION: Town of Bassendean, Council Chambers, 48 Old Perth Rd; Bassendean.
COST: Free
REGISTRATION: Eventbrite

Are we there yet?

The results of the business survey are in and they make for interesting reading.

The survey was part of our research into gathering an up to date database of businesses in the council area. There are approximately 700+ businesses and 300 completed the survey.   So just under half on the database. And the breakdown of them was as follows

  • 4% were sole operators
  • 43% employed 1-4 employees
  • 38% employed 5-19 employees
  • 15% employed 20+ employees

The top four industries were

  • 21% were in retail
  • 12% were in construction
  • 10% Manufacturing
  • 8% in Food and hospitality

The summary results are available here.

The survey investigated three elements: Technology uptake, Staffing and assistance and Networking. These are central elements to being in business and in the case of technology and staffing they are the high cost elements as well.

We asked businesses – “How strongly do you anticipate that your business will be impacted in the next 5 years by technological changes?” While 40% believed technology would have a strong impact, 28% believed it would not impact on their business.  The “right” answer according to the current research is that technology will impact 100% of businesses.

Another interesting result was in the learning, training and support area. We provided a fairly comprehensive list of 18 organisations or programs that are active in this area and 23% of respondents replied that they knew none of them and 36% had not used any of them.  This is concerning as it can be reasonably interpreted to mean that these businesses are operating all on their own.

And in these challenging times we all need support.

The Town is a facilitator and advocate in economic development and through this survey we can identify the strengths of the area, what it means to live and work in Bassendean and we also can see some of our weaknesses and our challenges. The information in this survey will be used to frame the activities of the Town to provide support and assistance where it is most needed.

We would welcome your comments and views.

 

Keep Australia Beautiful Week – 21-27 August

Along with reducing the number of coffee cups going to landfill the Town is keen for local businesses to get behind the Keep Australia Beautiful Campaign.

We’ll soon see the army of volunteers with their orange bags along road verges but there are many other ways you can help and get involved:

  • Promote the week to your networks.
  • Download the posters and promote it in your businesses and to your customers
  • Look at the simple things in your daily lives to reduce your impact on the environment

It’s up to all of us, community organisations, schools, sporting clubs and the local governments.

Go to the website to find out more and take a look at their promotional tools to help spread the message.

O2 Cafe & Need for Feed are Responsible Cafes!

IF you want to save on your morning coffee and make a difference to the environment, then you might like to consider a push by Responsible Cafes.

The volunteer movement encourages venues to offer customers discounts on warm beverages if they bring a re-usable cup. O2 Cafe (Old Perth Rd) and Need for Feed (corner of Colstoun Rd and Guildford Rd) have been quick out of the starting blokes and signed up to offer discounts and help the environment.

Michele Glass, manager of O2 Cafe, Old Perth Road signed up a few months ago and has noticed a steady number of customers who bring their own reusable cups and save 50 cents every time. “We think it’s a great initiative. We’re always trying to minimise waste,” she said.

“We’re still going through too many single-use cups per week and we really want to get that number down” she added.

The Town is a fully paid up member of this movement and strongly encourages all the other cafes and outlets around the town to get on board. With Australians estimated to use one billion takeaway coffee cups every year, through joining up to this initiative with coffee drinkers, cafe owners and our residents we are keen to “change the game on single-use waste by nurturing a culture of reuse”.

The Evolution of Advertising

The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot

This extensive slide show originally published in 2013, but updated a couple of months ago, illustrates where advertising has come from and how it’s been completely turned on it’s head.

It’s a lesson every business needs to learn: why traditional methods of advertising just aren’t going to cut it anymore and why.  But it also takes you to where the customers are and tells you how to reach them….

Here are a few facts from the slide show. . . . . .

1) Advertising has existed as far back as 3000 BC!

2) 63% of consumers need to hear company claims 3-5 times before they actually believe it.

3) You’re more likely to survive a plane crash than click a banner ad.

4) The first newspaper ad was in 1650 to offer a reward for 12 stolen horses.

5) Caller ID has been around to spot telemarketers since 1981.

6) In 1993, the entire internet had 5 million users — or 0.45% of Facebook’s current user base.

Trade Mark Assist – what do you think?

Trade Mark Assist is an interactive tool to help you through the initial stages of the trade mark application process. IP Australia is currently seeking your valuable feedback on the alpha (test) site so that they can continue to develop and refine the best possible tool for you.

Try it out and let them know what you think! Click here

Social Media for Branding & PR

Set aside an hour and further your knowledge on social media for business.

A free webinar will be held 10.30am (WA time), 19 July by Entrepreneurs Programme (Federal Government Industry, Innovation & Science)

Social Media is a whole different beast when it comes to business. You need to reset your approach.  You need to be strict in developing and keeping it going and simultaneously loose a lot of the formal talk that business usually requires.

But the rewards are there for the taking.  While social media is an evolving and moving feast it has maintained it’s unique ability to invigorate established brands and bring spontaneity to what may otherwise be dull and distant.

This webinar is one of a series all on Social Media being planned over the next six to nine months. Check them out here and see which ones appeal to you.

NBN is here . . . . .switch on

In parts of Eden Hill anyway! And before you know it, all of Bassendean, Ashfield and the rest of Eden Hill will be hooked up! Including those areas outside of the Council area, like Beechboro, Morley and Kiara, a total of 11,100 households were connected last week.

nbn will undertake a comprehensive communication campaign in areas scheduled to make the switch to the nbn network. This includes local advertising, community information sessions, direct mail and door-to-door service calls to those within the area. You can also find out whether you are eligible to connect by using the Check Your Address function at www.nbnco.com.au/switch.

But when the NBN announces an area is ready, it does not mean you get the connection automatically.

So, what to do? Homes and businesses should take the following steps:

  1. Contact your preferred phone or internet service provider to discuss your phone and internet requirements.  That’s Telstra, Optus, iinet, TPG and more.
  2. Choose a plan that suits your needs.  These organisations have packages figured out to suit all needs.  There will be a scale in the cost of connecting you up according to the capacity you want.
  3. Order your service over the nbn network as soon as possible.

Please note:

  • If you have a medical alarm or alert (or a family member, carer or friend) you are encouraged to register your details with nbn’s Medical Alarm Register by calling 1800 227 300 or complete the online form at nbnco.com.au/medicalregister.
  • If you have an EFTPOS terminal, fax or alarm system, call the provider of that service (for example your bank) to ask what internet or landline phone services over the NBN will support the device.
  • If your building has an emergency lift phone and/or a fire indicator panel you are encouraged to register your details with nbn so these services can be identified by calling 1800 687 626.
  • There is a Switch-off date as well.  The switch off is approximately 18 months from the switch on date.
  • If you do not place an order for services over the nbn network with your preferred phone or internet service provider before the switch off date for your premises, you will lose access to affected existing internet and landline services.
  • Areas within suburbs will have different switch off dates depending on when the nbn network becomes available to their premises.