Social Media for Branding & PR

Set aside an hour and further your knowledge on social media for business.

A free webinar will be held 10.30am (WA time), 19 July by Entrepreneurs Programme (Federal Government Industry, Innovation & Science)

Social Media is a whole different beast when it comes to business. You need to reset your approach.  You need to be strict in developing and keeping it going and simultaneously loose a lot of the formal talk that business usually requires.

But the rewards are there for the taking.  While social media is an evolving and moving feast it has maintained it’s unique ability to invigorate established brands and bring spontaneity to what may otherwise be dull and distant.

This webinar is one of a series all on Social Media being planned over the next six to nine months. Check them out here and see which ones appeal to you.

NBN is here . . . . .switch on

In parts of Eden Hill anyway! And before you know it, all of Bassendean, Ashfield and the rest of Eden Hill will be hooked up! Including those areas outside of the Council area, like Beechboro, Morley and Kiara, a total of 11,100 households were connected last week.

nbn will undertake a comprehensive communication campaign in areas scheduled to make the switch to the nbn network. This includes local advertising, community information sessions, direct mail and door-to-door service calls to those within the area. You can also find out whether you are eligible to connect by using the Check Your Address function at www.nbnco.com.au/switch.

But when the NBN announces an area is ready, it does not mean you get the connection automatically.

So, what to do? Homes and businesses should take the following steps:

  1. Contact your preferred phone or internet service provider to discuss your phone and internet requirements.  That’s Telstra, Optus, iinet, TPG and more.
  2. Choose a plan that suits your needs.  These organisations have packages figured out to suit all needs.  There will be a scale in the cost of connecting you up according to the capacity you want.
  3. Order your service over the nbn network as soon as possible.

Please note:

  • If you have a medical alarm or alert (or a family member, carer or friend) you are encouraged to register your details with nbn’s Medical Alarm Register by calling 1800 227 300 or complete the online form at nbnco.com.au/medicalregister.
  • If you have an EFTPOS terminal, fax or alarm system, call the provider of that service (for example your bank) to ask what internet or landline phone services over the NBN will support the device.
  • If your building has an emergency lift phone and/or a fire indicator panel you are encouraged to register your details with nbn so these services can be identified by calling 1800 687 626.
  • There is a Switch-off date as well.  The switch off is approximately 18 months from the switch on date.
  • If you do not place an order for services over the nbn network with your preferred phone or internet service provider before the switch off date for your premises, you will lose access to affected existing internet and landline services.
  • Areas within suburbs will have different switch off dates depending on when the nbn network becomes available to their premises.

New Business Database

The Town is going all out to update the database we have for businesses operating across the Town.  We are literally going out to all the “bricks and mortar” premises. We are visiting all the factories and all the shops in the main precincts of Eden Hill, Ashfield and Bassendean.

But for all you home based operators that’s not so easy.  For most of you there are no signs on the road to say where you are.

But we don’t want you to miss out so, the survey is available to you to fill out on-line – HERE.

WHY ARE WE DOING THE SURVEY?

As a minimum, the survey will update our database which was originally developed in 2010.  The directory on this web site came from then too and is now well out of date.

The survey asks your opinions and recommendations around running a business.  This helps us to evaluate how you are travelling and learn what are the big hurdles that you are challenged with. It could lead to pulling together a business group, or getting people with similar interests to get together, or we could use it to drive a shared working space somewhere in the Town and there are many more benefits which will emerge over the coming months and years.

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Innovator of the Year 2017

How inventive have you been in the last 12 months?  Applications for the WA 2017 Innovator of the Year program are now open.

Award winners will share in a prize pool of $145,000 to help commercialise their innovations, with the overall winner receiving a prize of $75,000.  Finalists and semi-finalists will receive professional assistance in the form of pitch presentation training, one-on-one mentoring, financial forecasting and a legal health check to enhance their prospects of commercialisation.  Finalists will also receive an edited video so they can showcase their innovations to the world.

Winners from last year include an electronic pain assessment tool, which utilises automated facial recognition technology, the world’s first fully automated 3D robotic bricklaying system, an industrial grade threaded nut combined with a rapid release mechanism, Flash flaming of seeds to improve land restoration, Instatruck: an on-demand truck matching service for customers’ with specific delivery requirements and owner/drivers who have delivery capacity.  The ideas and winners are as diverse as our whole economy.

Applications for the 2017 WA Innovator of the Year Program are now open. Applications close at 12:00pm AWST on 6 June 2017.

2017 WA Innovator of the Year program details: 

Understanding Designs webinar

Bassendean, Ashfield and Eden Hill boast many businesses operating in the design field. In June, IP Australia is holding an introductory workshop via webinar where they will be focusing on designs, and an awareness of how to protect your product with a registered design.

You will also learn the basics of IP and gain an understanding of the design application process.

TIME: At 11:00am AEST (9.00am Perth time) on Thursday 15 June 2017 where

More information and registration: Available here

Vision For The Future Luncheon

The dust has now settled after the March state election. Labor promised a fresh start, putting jobs first and many more pledges. The expectations are high and the challenges even higher.

Join your business colleagues on Friday 26 May for a lively lunch to both listen to and to field questions of the four local labor representatives –

Lisa Baker (Member for Maylands), Simon Millman (Member for Mt Lawley), Amber-Jade Sanderson (Member for Morley) and Dave Kelly (Member for Bassendean)

CEBA’s own raconteur Peter Mathie as Master of Ceremonies will keep the speakers to task and ensure a lively event.

Registrations: Here

Budget de-construction

Hear first-hand what the Federal Budget means for WA business.

We are set to enter our 27th year of growth and Australia has continued to grow while we transition from mining investment and construction driven economy to more diversity.

However, Australia is a trading nation and WA is a trading state and at a time of lower global economic growth what does the economic future hold for us?

Hear Mathias Cormann, Federal Minister for Finance detail more of the economic and fiscal outlook for Australia and WA at the CCI Federal Budget Breakfast on 15 May.

Register here for CCI’s Federal Budget Breakfast. 

 

Creating Brand Energy

How do you show up in your marketplace?

What is your Brand Personality – the unique attitude, tone and style of everything you do? And what value do you offer?

The sheer volume of publicity and marketing which we face everyday is staggering.  As a business owner, how do you connect with your customers? Everything you see today promotion, advertising, marketing, positioning, publicity revolves around your brand.

And there is a lot written about branding.

Come along to a unique morning with Cath Sutherland of Conscious Business. See how you can answer all of these questions through her unique process and how you can start applying these to your organisation.

For more information or to register online: http://www.facet.asn.au/events.aspx#

A half-day workshop hosted by FACET (Forum Advocating Cultural & Eco Tourism)* @ $110.00/$145 (Mem/Non Mem).

*Although hosted by FACET, the workshop is not restricted to tourism related businesses. This workshop is valuable to all types of business.

 

Reshaping our World – Technology in industry

Technology is now in everything we touch. It is switching, fixing, simplifying, adjusting, speeding up the world (and industry) as we know it – with robotics and 3D printing, remote control and smart everything, energy storage and artificial intelligence.

This is transformative stuff and we are living in the fourth industrial revolution.

On Tuesday 30th May, the Chamber of Commerce and Industry (WA) is hosting a light breakfast with a presentation by their Chief Economist Rick Newnham.

In this presentation, he will discuss the convergence of the physical and digital worlds and explore the eight essential technologies that will affect WA business and the economy in the future.

Venue – CCI Function Centre, Hay St.

Cost – $45/$55 (Mem/Non Mem)

More Info and Register – Click here 

It’s on again….

Calling all entrepreneurs, new thinkers, young and old.  Startup Weekend is back for it’s 10th occasion at Spacecubed.

If you’ve never been it’s 54 hours of intense mind blowing action and real businesses come from it. Starting at 5.00pm on Friday it all wraps up on Sunday evening at 9pm.

It’s a learning experience for everyone.  Learn how to pitch, meet interesting people, make excellent contacts, start a new career.

And all of that for under $100. Can’t be bad!

Watch the video here

Go to the facebook page here

Register here